Kenyon Son & Craddock had never had a website when they approached Sugarcane with a remit of supporting them with their marketing activity. It was decided that Sugarcane look at the overall brand of Kenyon Son & Craddock as the existing brand identity was looking a little jaded and old fashioned. The Design agency created a contemporary logo and introduced more colour into the brand. This was used as the basis of the next stage, the website design and development.
Sugarcane needed to get across the personality of Kenyon Son & Craddock through the imagery and content used, so a specific photo shoot was suggested to capture the ethos of the company. These images were used across the website coupled with a very approachable tone of voice to represent the essence of our company. Sugarcane also advised on a web and blog strategy to maximise the connectivity with our client base, existing and new.
We are pleased with the outcome and look forward to our customers feedback on our new website.